Top 10 Videos for Social Good
Here is Mashable’s pick of some of the best youtube videos for social good
Film for Social Change
‘Reel’ Stories: Film as a tool for social change
“The films function as advocacy tools and the basis of discussion about
real issues both within communities and with power-holders who have the
ability to address the problems examined.”
Make your own Whiteboard Animation promo
The internet is full of amazing tutorials to help with DIY filmmaking. Here’s an especially useful guide on how to make your very own whiteboard animation video!
How to make your own charity video, and make it well.
Let’s face it, very few nonprofits actually have a decent budget set aside for promotion and marketing. If your charity lacks the funds to commission a professional, SLEEK looking promotion film- this piece of advise is for you.
Going DIY is perfectly achievable these days, with smart phones, cheap
digital camcorders, open source editing programs, and plenty of advise
on the web. But here are some of the common mistakes you want to avoid:
The most common mistake with low-budget / no-budget promos is that they are too LONG.
If it’s 5 minutes, it’s too long. If it’s not a uniquely compelling story of a personal nature- 3 minutes is too long. And if it’s too long, the viewers will not stick around for the bottom line.
A rough guideline would be: 2 minutes or under for an “explainer video”, and 4 minutes or under for a personal-journey-type video.
The second most common mistake in the low-budget promo making is aiming for TOO MUCH.
funds are short, less is better. The more you try and achieve with a
tight budget, the worse quality you will get. If you have zero budget,
try just interviewing one person to get one strong story.
Don’t forget the sound!! The quality of sound you record can make it or break it. Most smartphones will give you a decent shot, but your video will be
un-usable if you’re not careful about recording in a quiet space, or with a
microphone close to the subject (even a separate smartphone can act as a
And remember, editing is where the magic
Using exactly the same pool of footage, one can end up with a
poor looking video, or with a highly engaging one, depending vastly
on the skills of the editor.
So if you are going to invest in just one
thing for your video, invest in a professional editor.
Into Darfour by Oxfam, is a video that could well have been put together using solely pre-existing footage and selfie-videos, but it’s been put together wisely, with engaging authenticity.
Get Your Charity Promo to go Viral
Have you thought about raising awareness for your charity by making a video – and getting it to go viral? Here’s a great article on how to!
Perils of Press: nonprofits in the media
Any press is good press? Well yes… and no. The world of jounralistic reporting can be a jungle of stereotypes and disempowering representations. Here’s how to avoid the common pitfalls.
We’ve all seen these videos:
An image of a person in a vulnerable
situation, a patronising voice-over narrating the story of “this
destitute person”, a gloomy environment serves as the backdrop….
news is saturated with articles that misrepresent the very people who’s
stories they tell. When your life’s work is reduced to a dramatic, schematic stereotype- it can be very unsettling.
I’ve heard stories of
jounralists taking interviewees at a homeless shelter to a back alleyway with rubbish bins in
order to achieve a certain “dodgy” look. They even asked them to wear their hoodies.
The result, needless to say, expresses very little about your work of
rebuilding lives and empowering people.
BUT. Your organisation needs the exposure, so if an opportunity to interview comes along, you need to grab it!
You just need to be smart about it.
that no matter how understanding the journalist is, they will have
little say on the final composed piece. Usually they are not even
present in the editing room. The person who will put it all together is
someone you will never
meet, who’s objective is to make a “sell-able” item.This
means you have one chance at exerting your control, and that’s during the interview. Use your authority then to decide what you allow and not allow to be
What is being filmed?
Ask to see the interviewers questions and be present at all stages.
Where is it being filmed?
Be aware of the location and backdrop chosen for the piece.
How is it being filmed?
Is the camera looking up at the subject or down on them? This is how the viewer will be looking at them too.
on a side note, in this digital age of facebook-youtube-twitter,
identifying a vulnerable young person can have a devastating social
impact. Make sure identities are only exposed when it’s appropriate,
and when the participant fully understands the implications.
Seven Components of Great Charity Videos
Some top tips on what makes a charity video stand out
Why Personal Stories Trump Numbers
“Even though we push for statistical information to demonstrate to the
public the net effect of what works… we still need to keep the message
centered around human beings. Without a human story, our ability to
empathise and understand is severely hampered”
Participatory video and Social Impact Assesmet
“data – statistics, charts, graphs and
maps – is often so far removed from the people it evaluates that the
human element can be lost. Participatory video (PV) is an effective tool that reconnects the
dots between the data that our clients want and the individuals,
communities and systems they’re trying to impact.”
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